Technology
-understand what the technology allows audiences and institutions to do that they couldn’t do before.
-what is the chosen technology?
-how is it marketed? Who to?
-which companies provide it? How much does it cost
-hot/cold media? Push/pull technology?
-is it a new media, or an old media that is undergoing radical transformation?
-who is responsible for developing it? Why?
Institutions
-find evidence of new media technologies allowing institutions to work in new ways, reach their audience in new ways, make greater profit etc.
-research issues in the business pages and broadsheet newspapers.
-How are they constructing marketing campaigns to launch new products?
-are they reacting to audience demands or having to educate users?
-issues of privacy, financial losses
Audience
-what are audiences not doing so they can spend more time interacting with new media technologies?
-how is the technology consumed?
-who by?
-advantages for the consumer; convergence, interactivity, quality, choice, control
-counter arguments; information rich/poor, cultural imperialism, piracy, surveillance, fragmented society.
Issues
-encourage illegal activity?
-increased spending?
-harm children?
-will shops close or people lose jobs as a result?
-is it generating any moral panics?
The future
-What could happen if the technology is extended?
-How could media practices be different in the future, based on the potential of current technologies?
Subscribe to:
Post Comments (Atom)
1 comment:
This is fine Jo
Post a Comment